New Cars & SUVs For Sale for Wisconsin Drivers

Welcome to Gordie Boucher Mazda of Janesville, your trusted Mazda dealership serving Milwaukee, Madison, Beloit, and all of southern Wisconsin. Our team helps drivers find the perfect new Mazda vehicle to match their lifestyle, budget, and driving needs.

Explore the sophisticated Mazda CX-5 for versatile commuting, the adventurous Mazda CX-50 for weekend escapes, or the spacious Mazda CX-90 for families needing three-row seating. For sporty and stylish options, the Mazda3 offers fun-to-drive performance with premium interiors. Every Mazda features SKYACTIV® Technology for efficiency and performance, and available i-ACTIVSENSE® safety features including blind spot monitoring and adaptive cruise control, keeping Wisconsin drivers safe on all road conditions.

Certified Pre-Owned Vehicles

In addition to our new Mazda models, we offer a wide selection of certified pre-owned and quality used vehicles for Wisconsin drivers. Every vehicle undergoes a multi-point inspection by certified technicians to ensure reliability and peace of mind. Use our trade-in tool for an instant vehicle valuation, and check our pre-owned specials for great savings.

Expert Mazda Auto Service for Wisconsin Drivers

Keep your Mazda performing at its best at our state-of-the-art Service Center. Factory-trained technicians provide oil changes, brake inspections, tire rotations, and full diagnostics using genuine Mazda parts. Schedule online 24/7 with our service scheduler or call 608-546-9761 for assistance.

Flexible Auto Financing Solutions

Our Finance Center works with Wisconsin lenders to provide competitive rates and terms for both new and pre-owned vehicles. Apply online via our secure finance application in minutes, and explore vehicle specials and dealer incentives to lower your monthly payments.